Family: Asteraceae (Daisy Family).
Native.
Common.
Sticky Everlasting is a notable example of a daisy in which the bracts at the base of the flower are coloured and resemble petals. The bracts do not die off rapidly after flowering, and hence the term "everlasting".
Recognise:
Photo 1: Maldon, growing in a tree stump. 2: Eureka. 3: Muckleford Forest.